Designed static and animated outdoor marquee graphics for Mohegan Sun Casino’s sportsbook opening in Las Vegas, built to perform at large scale, communicate instantly, and adapt across multiple formats while maintaining campaign consistency.
Client: Betfred Sportsbook / Mohegan Sun
Medium: Outdoor Marquee (Static & Motion)
Role: Graphic Designer
Tools: Photoshop, Illustrator, After Effects
Year: 2024
Medium: Outdoor Marquee (Static & Motion)
Role: Graphic Designer
Tools: Photoshop, Illustrator, After Effects
Year: 2024
CHALLENGE & STRATEGY
Outdoor marquee advertising requires immediate clarity at a distance, strong visual hierarchy, and flexibility across multiple aspect ratios. The campaign needed to deliver a bold message that remained legible, engaging, and on-brand across static and animated executions.
The strategy focused on a headline-driven layout system, high-contrast typography, and controlled motion to ensure readability and impact in a fast-moving, real-world environment.
Outdoor marquee advertising requires immediate clarity at a distance, strong visual hierarchy, and flexibility across multiple aspect ratios. The campaign needed to deliver a bold message that remained legible, engaging, and on-brand across static and animated executions.
The strategy focused on a headline-driven layout system, high-contrast typography, and controlled motion to ensure readability and impact in a fast-moving, real-world environment.
CONCEPT DEVELOPMENT
Early sketches explored headline emphasis, motion sequencing, and layout balance to ensure the message would read clearly at scale. Storyboarding allowed for rapid iteration before moving into animation, ensuring the final designs were purposeful and efficient.
Early sketches explored headline emphasis, motion sequencing, and layout balance to ensure the message would read clearly at scale. Storyboarding allowed for rapid iteration before moving into animation, ensuring the final designs were purposeful and efficient.
FINAL STATIC DESIGNS
The final static marquees emphasized bold typography, strong contrast, and a clear call-to-action. The system scaled cleanly across multiple dimensions while maintaining visual consistency and brand recognition.
The final static marquees emphasized bold typography, strong contrast, and a clear call-to-action. The system scaled cleanly across multiple dimensions while maintaining visual consistency and brand recognition.
ANIMATED EXECUTIONS
The animated marquee designs used controlled, minimal motion to enhance engagement while preserving clarity. Subtle transitions guided attention to key messaging, ensuring legibility in high-traffic outdoor environments.
The animated marquee designs used controlled, minimal motion to enhance engagement while preserving clarity. Subtle transitions guided attention to key messaging, ensuring legibility in high-traffic outdoor environments.
SYSTEM IMPACT
This campaign established a flexible marquee design system that supported both static and animated executions, enabling the visuals to scale efficiently across formats while maintaining clarity, consistency, and impact.
This campaign established a flexible marquee design system that supported both static and animated executions, enabling the visuals to scale efficiently across formats while maintaining clarity, consistency, and impact.