Designed structured sales enablement and training materials to translate complex industrial equipment into clear, persuasive, and usable communication tools. Built scalable presentation frameworks and technical explainer assets used in enterprise sales conversations, distributor education, and internal training environments.
Role: Design Systems & Sales Enablement Designer
Scope: Presentation systems, technical translation, modular slide frameworks
Tools: PowerPoint, Illustrator, Photoshop
Audience: Enterprise buyers, distributors, sales teams
Scope: Presentation systems, technical translation, modular slide frameworks
Tools: PowerPoint, Illustrator, Photoshop
Audience: Enterprise buyers, distributors, sales teams
IMPACT SNAPSHOT
•Translated technical specifications into structured visual narratives
•Standardized presentation hierarchy for sales teams
•Improved clarity in solution-based selling conversations
•Created reusable slide frameworks for ongoing sales use
•Reduced ad-hoc deck redesign time
•Translated technical specifications into structured visual narratives
•Standardized presentation hierarchy for sales teams
•Improved clarity in solution-based selling conversations
•Created reusable slide frameworks for ongoing sales use
•Reduced ad-hoc deck redesign time
PROBLEM
Sales and technical teams were communicating complex equipment through inconsistent, dense slides and spec-heavy documents.
Sales and technical teams were communicating complex equipment through inconsistent, dense slides and spec-heavy documents.
Challenges included:
•Overloaded technical information
•Inconsistent presentation structure
•Weak visual hierarchy
•Limited alignment between marketing messaging and sales usage
•Overloaded technical information
•Inconsistent presentation structure
•Weak visual hierarchy
•Limited alignment between marketing messaging and sales usage
This resulted in:
•Longer explanation cycles
•Reduced message retention
•Slide duplication across teams
•Longer explanation cycles
•Reduced message retention
•Slide duplication across teams
Final Execution
These assets function together as a lightweight sales enablement system for training and customer reference.
These assets function together as a lightweight sales enablement system for training and customer reference.
Buyer reference sheet used to support product selection and fleet planning conversations
![[Front] - Laminated technical training cards (load calculations, phase conversion, load types)](https://cdn.myportfolio.com/ad0599af-d958-4131-986d-70d7374941cd/051a9c72-9686-4649-bc26-83dd97bb8dd1_rw_1920.png?h=03c69432f5e4028928e2be431ab9757d)
[Front] - Laminated technical training cards (load calculations, phase conversion, load types)
![[Back] - Laminated technical training cards (load calculations, phase conversion, load types)](https://cdn.myportfolio.com/ad0599af-d958-4131-986d-70d7374941cd/594c7b6f-b822-4008-a4cd-a8a75cc34a8d_rw_1920.png?h=f3cca08ea85cb57a0d96941f5f9c440a)
[Back] - Laminated technical training cards (load calculations, phase conversion, load types)
Outcome / Results
The tools were adopted by Sales and Technical Service teams to support training and product discussions, improving clarity and consistency during customer interactions.
The tools were adopted by Sales and Technical Service teams to support training and product discussions, improving clarity and consistency during customer interactions.